Our expertise
From beginning to end, all encompassing
- Strategic marketing
- Market / category segmentation
- Consumer research
- Qualitative: one-to-one; focus groups; in-house and out of home respectively Quantitative: data set-up and assessments, research laboratories
- Consumer behaviour, consumer psychology, consumer insights; shopper behaviour analysis and shopper profiling
- Qualitative: one-to-one; focus groups; in-house and out of home respectively Quantitative: data set-up and assessments, research laboratories
- Brand positioning, brand architecture, brand activation
- Brand & product development (NPD / Innovation)
- Brand & NPD strategy definition and implementation (launch / relaunch)
- Through-the-Line communication planning & strategy (360 degrees) encompassing all media and touch points
- Internal Branding processes, cascades, train the trainer, module write-up